THE SWENKA
2013
In South Africa, Swenkas are working-class Zulu men who engage in amateur competitions blending elements of fashion shows and choreography. The primary aim of these competitions is to showcase one's unique style and attitude. This cultural practice, known as "swenking," traces its origins back to the English word "swank."
These impeccably dressed men take great pride in their appearance and are often seen as sources of inspiration for others. Typically, on Saturday nights, they gather to participate in a sort of fashion show. The Swenkas are evaluated based on two criteria: their attire (usually featuring expensive designer suits bearing well-known European labels) and their meticulously choreographed movements, known as their 'swank.' Competing in these 'swank-offs' requires an entrance fee, and the night's winner takes home a portion of the funds collected from the participants.
